a company outsider, an industry insider

“The issue is almost never ability, performance or skill, but people failing to connect. By integrating client focused listening and consistent messaging across all teams and services, communication is more effective inside firms, as well as with potential or existing partners outside the firm”

Jane Abitanta, principal of Perceval Associates, occupies a special position in the institutional investment arena that comes from her ability to diagnose the underlying problems that get in the way of money managers, and provide successful solutions that help them attract and retain clients.

Jane partners with her clients, having advised many of the top institutional fund managers, family offices and countless hedge funds, helping them to articulate their particular edge in terms of the real-world needs of their markets. She is well known for her combination of industry expertise, unbiased eye and a direct communication style that makes even the most accomplished money managers seek her advice. Marketing directors particularly appreciate Jane's successful coaching of investment professionals on the clear, concise and compelling delivery of their investment process.

Jane is passionate about financial literacy for kids and serves on the board of the Council for Economic Education and Invest in Girls, a 75-year old organization dedicated to equipping K-12 students with the tools and knowledge of personal finance and economics so that they can make better decisions for themselves, their families, and their communities. She is former director of 100 Women in Finance, a global association of over 20,000 members focused on education, professional leverage and philanthropy. Jane is an advisor to Go-to-Eleven Entertainment and executive facilitator for the University of Delaware’s Women’s Leadership Initiative. She has served as charter faculty for the Institute for Private Investors, a member of the Investment Committee of Women's World Banking, and director of the Association for Investment Management Sales Executives (AIMSE). She is a former director of Green Cay Asset Management, a Bahamas-based alternative investment firm and of Shaking the Tree, a not-for-profit organization that uses interactive theater to illustrate family wealth dynamics.

Prior to the formation of Perceval Associates in 1996, Jane was an investment strategist with Citicorp Investment Management and held executive marketing positions at Bessemer Trust and Swiss Bank Corporation.

Jane has earned an MA in Social-Organizational Psychology and Change from Teachers College, Columbia University, an MBA in Finance and Investment Management from Fordham University and a BA in Economics and Political Science from the University of Delaware.